a letter on Fela not as a music genius but as an experiential marketing genius, with some fun facts you'll only learn about by reading this, thanks to his friend who is also my friend, Lemi Ghariokwu.
This actually resonated well with me as I completed my full circle of tributes to Fela about 2 weeks ago. I have been a regular performer with several artistes at the week long Felabration at Fela shrine, I visited the kuti heritage museum, kalakuta museum and ended my ride that day at the new African shrine. Fela is an institution that should be well studied across all genre of life experiences.
This is a good lesson in marketing. I love your analysis and the take aways for everyone interested in learning the art of experiental marketing. Thank you for the knowledge you share.
This actually resonated well with me as I completed my full circle of tributes to Fela about 2 weeks ago. I have been a regular performer with several artistes at the week long Felabration at Fela shrine, I visited the kuti heritage museum, kalakuta museum and ended my ride that day at the new African shrine. Fela is an institution that should be well studied across all genre of life experiences.
Thank you for documenting this blessing.
Putting a price on his work-in-progress form has got to be the most genius thing!
That's brilliant.
It shows that intentionality and hard work produce excellence.
Insightful read as always, thank you Blessing Abeng.
This is a good lesson in marketing. I love your analysis and the take aways for everyone interested in learning the art of experiental marketing. Thank you for the knowledge you share.